Writing a Business Plan:

Business plans don’t need to be huge documents. Some of the best are those that present a lot of information in as few words as possible. The following business plan format, within 15-20 slides, is all that’s needed:

1. Company Purpose

  • Define the company/business in a single declarative sentence

2. Problem

  • Describe the pain of the customer (or the customer’s customer)
  • Outline how the customer addresses the issue today

3. Solution

  • Demonstrate your company’s value proposition to make the customer’s life better
  • Show where your product physically sits
  • Provide use cases

4. Why Now

  • Set-up the historical evolution of your category
  • Define recent trends that make your solution possible

5. Market Size

  • Identify/profile the customer you cater to
  • Calculate the Total Available Market (top down), Serviceable Available Market (bottoms up) and Serviceable Obtainable Market

6. Competition

  • List competitors
  • List competitive advantages

7. Product

  • Product line-up (form factor, functionality, features, architecture, intellectual property)
  • Development roadmap

8. Business Model

  • Revenue model
  • Pricing
  • Average account size and/or lifetime value
  • Sales & distribution model
  • Customer/pipeline list

9. Team

  • Founders & Management
  • Board of Directors/Board of Advisors

10. Financials

  • Profit & Loss
  • Balance sheet
  • Cash flow
  • Cap table
  • The deal


This information leaflet has been prepared by BHSEN and contains general information which we hope will be useful. Nothing in this fact sheet should be construed as specific advice and it should not be relied on as a basis for any decision or action. BHSEN does not accept liability arising from its use. We aim to ensure the information is as up to date and accurate as possible, but please be warned that certain areas are subject to change from time to time.
Date of publication: June 2014

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