Marketing For Social Enterprise

When you start a business it is vital to make sure that your marketing is effective, targeted and ultimately helps to generate sales. Marketing is about making sure customers know about your offering and that you consistently deliver on all promises made.

Getting marketing wrong can have serious consequences but get it right, and success can follow. In order to market your social enterprise’s product or service you must you must firstly have a clear picture of the benefit to your customers. All the marketing collateral must enable customers to actually understand what they will buy. Remember to focus on the customers that you are most likely to sell to 20 per cent of these customers will typically make up 80 per cent of your business.

Watch The Marketing Tool Kit


Branding

  So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Read more

PR

  PR doesn’t just happen, it needs to be carefully planned out and a lot of the basics need to be put in place before the all out assault on securing coverage, whether that be in print, broadcast, online or, increasingly, through social media. Read more

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